It’s no secret that social media has become one of the most important tools in marketing and public relations. Today, it is unusual for people not to be connected in some form or fashion. Because of social media’s practically universal influence, it can be difficult to actually penetrate the static of day-to-day social media use and connect with potential consumers. One way to gain attention can be through celebrity endorsements used in social media marketing campaigns. However, celebrity endorsements aren’t an easy, foolproof trick for effective marketing. Read on to see if celebrity endorsements could be right for you.
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